LOTS OF FACEBOOK LIKES BUT NO SALES?

Let me guess, you may be going through this phase or perhaps you may have gone through this and you are asking why the Facebook likes are not bringing you sales or revenue. As much as the number of likes may give you social validation but is the return on investment proportional to the money you are pumping into boosting posts and promoting twitter posts? Well we have a solution to this. It is quite simple, you are looking at the glass half empty! The correct approach would be to look at the whole spectrum which includes Engagement and Reach. Engagement is the cumulative of likes, shares and comments. To get high engagement and reach there are simple things to do. For instance, here at Digified Marketing Solutions, we can help you achieve this by trying to understand your audience through:

1. Market research and coaching.

This helps you understand whom your customers are and where they are. Furthermore, it also helps you target the appropriate audience that in turn boosts your lead generation by 45% and more. Even more significant, the sales team can convert the 45% to full on market sales.

1. Target Marketing

After we have established your target audience, we create buyer’s personas and with this information, we create content that is specifically tailor made for each persona in order to get the optimum engagement out of all the segments or personas.

1. Post Promotion

After exhausting organic reach and engagement, we start a paid campaign or post boosting. This is now effective because the content being boosted is fully optimized and to the right audience and thus the result is a fast return on investment and furthermore, a 50% increase in lead generation and in collaboration with the sales team, the percentage can be converted into sales.

1. Analysis and Likes

Analytics are an integral part of our services. We use data to inform us on the strategy to employ. If our work is bearing fruit or not? The likes in this case will come naturally once you offer a solution to the people’s problems.

But if you have many likes already and you do not know how to convert them into sales at the moment, here are 4 steps you can use to convert them to sales:

1.“Fan-Only” coupons create an incentive to buy

Coupons are a great way to bridge the gap between Fan and customers. It’s not a hard sell, but an incentive to browse your products.

By Liking your Page, Fans have displayed an interest in your business. But this may be because you post interesting content, not because they buy products from you. For those Fans, who may have never purchased from you before, a “Fan-only”, “Thank you for Liking us!” coupon will entice them to make their first purchase

2.Tell a story that includes your product

A product by itself is boring. It only becomes exciting when you show people all of the cool things you can use it for. If you post a photo of a hedge trimmer no one will care. But if you show a hedged trimmed to look like a giraffe with a link to see how to do it, people will be interested.

3. Build trust with a behind-the-scenes look at your products & business

Apart from the fact that there’s free wine - people love going on winery tours to learn about how the wine is made. When a person has a better understanding for the materials and processes used in the refining of a product they appreciate it more. It’s just like when you appreciate a colleague more when you see how much work they put into their projects.

4. Customer Testimonials are your secret weapon

According to a recent Forrester Research report, “70% of online adults trust brand or product recommendations from friends and family”. That same report indicated that 46% trust online reviews written by customers, but only 10% trust online ads and company written text messages.

Fans are interested in what their friends and peers are saying, not your business. They don’t want to see self-promotion, they want to see cool things that real people are doing. And customer testimonials are your way to give them that.

Don’t have any customer testimonials yet? Email us at support@digifiedmarketingsolutions.zohosupport.com requesting for the article and we will surely send it to you.

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